Mass Media And Its Influence On Consumer Culture - 1497 Words

1.0 Introduction Consumer researchers have recognized that people consume in ways that are consistent with their sense of self (Sirgy, 1982). Consumption is not only a tool to obtain the value of goods and display social status, but also is closely related to self-identity. In the consumer culture, customers no longer just shop because of their needs. The desire of individual s self-development and self-taught continue to stimulate the consumption. People change themselves as much as possible by buying new goods. In answer to the problem what kind of person he is, people not only judge other people according to a virtue or quality of the individual, but tend to be based on personal lifestyle or behavior consistent with specific†¦show more content†¦3.0 The importance of advertising In the increasingly competitive market, people pay more attention to the development of brand image. Meenaghan (1995) stated that advertising is considered to be an important marketing tool. It informs consumers of the product information and it is a popular and effective way to communicate with their customers. Companies could attract target groups through advertising. Advertising are largely based on defining the desires and dreams of the consumers so it do not attempt to manipulate consumers, but rather the symbolic meanings which are attached to the products. When a company launches advertising, its goal is to promote consumption and increase market sales. Abideen and Saleem (2011) stated that advertising promotes product awareness in the minds of all the potential and target consumers and as such playing a huge role in influencing the consumer purchasing decision. Therefore, many companies choose to make the advertising to attract the customers. These companies also use consumer ‘s self-identity concept to advert and let the customers know the products could satisfy their self-identity. There are three different advertisements below. 3.1 Chanel Advertising is a major carriers of brand. The advertisement of Chanel No. 5 perfume has an amazing visualShow MoreRelatedMass Media Influence On American Culture878 Words   |  4 PagesMajor developments in the evolution of Mass Media The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the InternetRead MoreThe And Dissemination Of Cultural Values, Ideologies, And Hierarchies832 Words   |  4 Pagessemiotics, important issues to understand the full web of the â€Å"word-concept† culture, dominate much of the theory and practice. The most common debates are over naming eras and redefining terms like popular, culture, popular culture, etc. Despite the debate, the historiography maintains four important foci for the construction of cultural values: industrialization and the Progressive Era, the influence of industrialized media, the concept of shifting contexts, and a reference an attempt to identifyRead MoreThe Effects Of Mass Media On American Culture951 Words   |  4 PagesEffects of Mass Media Introduction Why is mass media influencing the American culture? This is what we are going to be discussing in this essay. It’s important that we understand where the media has come from and where it is now and the journey that it is taking the American culture in the last century. America has now explored what un-traditional media and it has a major impact on the culture called new media. What were the major developments in the evolution of mass media during theRead MoreThe Political Economy And Cultural Studies Theories1429 Words   |  6 PagesIntroduction Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contentsRead MoreThe Effects Of Digital Media On Society s Media1714 Words   |  7 Pagesundeniable that the society is experiencing a mediated culture, where mass media have direct effects on our society. Newspapers, magazines, radios, and televisions constantly give out messages to promote products, attitudes, and ideas in an attempt to influence audiences. The effect is further enhanced when digital media, particularly the Internet, enters the competition for the limited supply of audi ence attention. The saturated mass media industry no longer has the benefit of reach it used to haveRead MoreCulture in Theodor Adorno and Max Horkheimer’s Book Dialectic of Enlightenment609 Words   |  3 Pagesâ€Å"Culture Industry: Enlightenment as Mass Deception† is a chapter in Theodor Adorno and Max Horkheimer’s book â€Å"Dialectic of Enlightenment† it goes onto discus the conflicts presented by the â€Å"culture industry.† Adorno states that the culture industry is a main phenomenon of late capitalism, encompassing all products from Hollywood films, to advertisements, and even extending to musical compositions. Adorno is very deliberate in noting the term â€Å"culture industry† over â€Å"mass culture† this was doneRead MoreThe Mass Decline Of Childhood Identity And The Social Implications Involved899 Words   |  4 Pagesprimary consumers of marketing (Hill, 2011, p. 348). As the documentary Consuming Kids illustrates, infants are easily deceived by society, culture, and especially media scams (Barbaro, 2008). Marketing has shifted the focus of children from traditional playing to various consumerist desires. This paper will explore the causes of the mass decline in childhood identity and the social implications involved. The impact of marketing for children will be examined through its effects on culture and societyRead MoreSocialization As A Function Of Media1561 Words   |  7 Pagesof Media Mass media, significantly through mediums that project news and information, greatly affect what and how we learn about the world around us. In particular, television has become the outlet with the greatest socialization impact in its influence on young viewers. The distribution of information has become a part of the process by which people learn about societal values and behaviors and come to understand cultural expectations. Through entertainment and news programming, mass media suchRead MoreActs of Violence by American Youth: A Result of Culture, Media, and Capitalism776 Words   |  3 Pagesand last names Course title and number Professors name Due date Acts of Violence by American Youth Research Paper Outline Thesis Statement: The proliferation of violence committed by American youth demonstrates tight connections among culture, media, and capitalism creating unique circumstances that result in excessive violence and rage relative to other youth around the world. I. Introduction Juvenile Criminals Youth Violence A. Juvenile crime is not new. Juveniles have committed crimesRead MoreMass Media Usage813 Words   |  4 PagesIntroduction to Media Industries Media Visualization Essay Media Usage Mass media has become a powerful tool in shaping our culture, and is largely reflective of our society today. According to our text book and class lecture notes, mass media can be loosely defined as the technological vehicles through which mass communication takes place, along with the industries which control them. Over the years, mass media, has had a profound effect on American society, on its culture, and on the individuals